Stop Using Linktree (And What to Do Instead)
It’s time to take back your traffic.
You’ve invested in a website that reflects your brand, showcases your services, and converts your ideal clients. So… why are you sending your Instagram traffic to someone else’s platform?
Let’s talk about the real problem with Linktree (and its cousins like Campsite or others): You’re giving away your traffic for free.
Link-in-Bio Apps Are Stealing Your Spotlight.
Sure, these apps seem helpful. You can tidy up your links and guide people to your podcast, calendar, freebies, offers; you name it. But every time someone clicks that link, they’re landing on their platform, not yours.
Here’s why that’s a problem:
You lose valuable analytics.
You miss out on SEO benefits.
You disrupt your brand experience.
You limit the chance they’ll explore more of what you offer.
Worse? If the platform goes down, changes its terms, or starts running ads on your link page… so much for that seamless brand vibe.
You’re putting all your best stuff in a hallway instead of welcoming people into the well-designed, strategic brand space you’ve worked so hard to build.
What to Do Instead: Build a Branded “Link in Bio” Page on Your Own Site.
If you’ve got a website (and we really hope you do), you already have everything you need to make this happen.
Create a simple off-navigation page, something like we have here. It won’t clutter your main navigation, but it’s shareable, fully branded, and 100% yours.
What to Include:
Your logo + brand colors (consistency builds trust)
A quick welcome blurb or headline (human > corporate: “Hey, glad you’re here 👋”)
Clear buttons or links to:
Book a call
Grab a freebie
View services or offers
Check out your podcast/blog
Connect on other platforms
Bonus points: Add a testimonial or “As seen in” badge for instant credibility
Pro Tip: Make it Mobile-First.
Most people are clicking your IG link from their phones. Use large buttons, clean formatting, and make it scroll-friendly. Keep it simple, fast, and on-brand.
Why This Works Better:
Builds trust (your vibe is consistent from Instagram to inquiry form)
Boosts SEO (traffic lands on your domain, not Linktree’s)
Gives you control (no tech meltdowns from third-party apps)
Increases conversions (visitors are already on your turf; keep them exploring)
TL;DR: Own Your Clicks.
Sending traffic to Linktree is like paying for a billboard… to advertise someone else’s business. You already have a site; make it pull double duty.
Still using Linktree? Here’s your friendly-but-firm nudge: build your own link page, make it pretty, and keep every click working for your business.
Need help creating one that doesn’t look DIY? This is the kind of behind-the-scenes setup we live for. Let's make yours look like a million bucks (without taking a million hours). Let’s chat about setting yours up right.
