When Orange Speaks: The Story Behind the KAYDEE Rebrand
For years, I built a brand that said “you can trust me”: polished, professional, and carefully put together. But eventually, it stopped feeling like me. This post shares the behind-the-scenes of KAYDEE’s rebrand: how a color consultation unexpectedly sparked the shift, why orange (yes, orange) became our signature, and what it really means to build a brand that reflects who you are, not just what you do.
Creating a Seamless Client Experience (Without Doing It All Yourself)
Creating a seamless, high-touch client experience doesn’t mean you have to do everything yourself. In fact, the secret to making it feel effortless on the front end is having smart, strategic support behind the scenes. From inquiry to onboarding to offboarding, a VA can step in and streamline every touchpoint so your clients feel supported and your business feels sustainable.
Why Small Business Owners Burn Out and How to Prevent It
Running a small business is rewarding, but it can also be overwhelming. With nearly half of small businesses closing within five years, burnout is a leading cause of early failure. In this post, we explore why burnout happens, how isolation and nonstop hustle contribute, and practical steps you can take to build sustainable momentum—like creating systems, setting boundaries, and leaning on a community of fellow business owners.
The Hidden Costs of a DIY Business
You started your business for freedom. But somewhere along the way, you became the accountant, the marketer, the admin, the tech support… and the burnt-out shell of a founder. DIY might look like saving money, but the real cost? Your time, energy, and sanity.
In this post, we’re breaking down the hidden expenses of doing it all yourself and what it’s really costing your business to wear every hat.
Stop Using Linktree (And What to Do Instead)
You spent time, energy, and probably a few late-night sessions making your website look chef’s kiss. So why are you sending your Instagram audience to Linktree?
In this post, we're breaking down why it’s time to say goodbye to third-party link-in-bio tools and hello to your own branded links page. We'll show you how to build a simple, on-brand alternative that lives right on your website (yes, even if you’re not “techy”), plus how it helps keep your client journey smooth, strategic, and totally yours.
Because in case no one told you? You don’t need another platform; you need your platform to work smarter.
Why Your Small Business Deserves a Brand (and a Headshot That Doesn’t Make You Cringe)
Your brand isn’t just your logo; it's your story, your vibe, your first impression. And when your online presence looks like a DIY project, it’s hard to expect anything but a DIY response from potential clients.
If you're still rocking that outdated photo from two years ago (you know the one), it’s time for a rebrand. But not just any rebrand—one that speaks to who you really are. Because your brand isn’t just about colors and fonts; it's about how people feel when they interact with your business. And guess what? That starts with YOU.
Your headshot is your first handshake. Is it telling people you mean business?
Building a StoryBrand 2.0: A Must-Read for Small Business Owners
Marketing your small business doesn’t have to feel like navigating a maze blindfolded. But if you’ve ever caught yourself stumbling over how to explain what you do in a way that actually resonates with potential customers, Building a StoryBrand 2.0 by Donald Miller is the guide you didn’t know you needed.
Why Working Harder Won’t Scale Your Business (And What Will)
Working harder isn’t the same as scaling smarter. If you’re constantly adding more to your plate in an attempt to grow your business, you may actually be holding it back. Instead of burning yourself out, it’s time for a new approach. In this post, we’ll break down why working more hours won’t get you ahead—and what strategies will help you scale sustainably.
Streamlining Small Business Operations with Zapier
In today’s fast-paced digital landscape, small business owners are constantly juggling multiple tasks. But what if you could automate those repetitive, time-consuming tasks and free up valuable hours to focus on growing your business? Discover how Zapier can streamline your small business operations, improve your workflow management, and boost your efficiency.
The Best CRMs for Small Businesses
As a small business owner, managing customer relationships is one of the most important aspects of your success. A CRM (Customer Relationship Management) system can help you keep track of your interactions with current and potential customers, streamline processes, and ultimately improve your business’s overall efficiency. Curious which CRM is right for you? Here are our favorite CRMs for small businesses.